Football Club Specialist Support 
Rhyl Football Club

We have been working with Rhyl Football Club (CPD Y Rhyl 1879) for over a decade, providing strategic footballing expertise and resources to support this exciting young club during a phase of rapid growth. The latest stage in the journey has been a contract to broker funding solutions for the purchase of the Belle Vue Stadium, a key North Wales asset.

Specialist Support During a Period of Growth

We first connected with the club in 2008, while we were helping the Welsh Government develop their approach to Learning Through Sport as part of Basic Skills Cymru. The club were running successful football in the community and learning programmes, with over 16,500 children being engaged in the year 2013-14 alone. As a result of this work, they had been selected as a national pilot for government funding.

However, as a new club experiencing rapid growth they needed specialist support. Adam Roche, the Managing Director and Club Secretary commented:

At CPD Y Rhyl 1879 we are a new club with huge ambitions and as we were growing very rapidly our key challenge was to build strategic relationships with local to national authorities alongside key business partners in order to support and deliver our goals and objectives.

Just Solutions supported the club in seeking funding and a suitable venue partnership for a 3G hub, by producing funding proposals to the Welsh Government and exploring a variety of location options. With our support, the club were enabled to focus more on their crucial business objectives:

We needed strategic footballing expertise and resources to support us for maximum effectiveness, this would enable us to continue to focus on the day to day footballing objectives whilst maintaining positive progress on the longer term strategic goals, so we trusted Just Solutions to work with us and act on our behalf.

Latest Work: Funding Solutions for Belle Vue Stadium

The latest stage in this journey is our recent contract to broker funding solutions enabling the club to buy the Belle Vue Stadium under the terms of the current lease, with an option to purchase. 


The intention is to protect what is considered an important, strategic football stadium in Rhyl. The ground is a key North Wales asset that is often used for UEFA club games and even junior internationals. We have been exploring a range of potential financial models and options on behalf of the club. If this work is successful, and a preferred plan is agreed, we will leave the club with a funding plan that provides a clear way forward.

Client Testimonial: “I can’t recommend them highly enough”

We have thoroughly enjoyed our work in collaboration with Rhyl Football Club, and look forward to this next stage in the journey. We are proud to have received extremely positive feedback – Roche went on to say:

After our first meeting we immediately knew that Just Solutions brought not only expertise but also demonstrated a well respected network whilst offering fantastic value for money. Sara and Howard have been fantastic as they personally took the time to understand us, our club and our requirements so much so it makes you feel as though they are a part of and support your club 100% in everything they do.

Having worked with lots of consultants and partner organisations in my career, I would welcome any conversations with anyone considering using Just Solutions to know more about them as I can’t recommend them highly enough on a return on investment basis.